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This RB report identifies and ranks the Top 10 Most Mentioned Haircare Brands by Influencers in 2025, based on a custom, dual platform ranking methodology. The analysis synthesizes data on Earned Media Value (EMV) from TikTok and Strategic Presence from…
Cécred is an innovative haircare company founded by global superstar Beyoncé Knowles-Carter, dedicated to redefining beauty standards through science, inclusivity, and cultural authenticity. Launched in 2024, Cécred quickly established itself as a leader in luxury haircare by offering products designed…
Beyoncé Knowles-Carter’s haircare brand Cécred has officially expanded from direct-to-consumer into nationwide retail, marking the biggest prestige hair launch in Ulta Beauty‘s history. The exclusive partnership, which launched on April 6, 2025, brings the 35-time award-winning brand to over 1,400 Ulta Beauty stores across the United…
Beyoncé’s Cécred has redefined celebrity beauty branding with its Ulta Beauty partnership – the retailer’s largest exclusive haircare launch – combining scientific credibility, inclusive positioning, and experiential retail at an unprecedented scale. Starting April 6, 2025, the 30-time award-winning hair…
After rigorous analysis, including clinical trials, assessments in hair salons, and laboratory experiments, Cécred unveiled its first line of hair care products. The heart of the line lies in its state-of-the-art, patent-pending technology paired with age-old fermentation methods, resulting in…