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This RB report provides a revised analysis and ranking of the top 10 celebrity led competitors and alternatives to Fenty Beauty. The evaluation is based on three key criteria: target market overlap, retail distribution parity, and consumer sentiment similarity. The…
Celebrities have revolutionized the beauty industry by launching their own brands, and 2025 is no exception. From skincare to makeup, these celebrity-backed beauty lines dominate shelves, social media, and our routines. But with so many options, which brands are truly…
In the fast-paced world of celebrity brands, Kylie Cosmetics’ launch into Target was supposed to be an exciting foray into a major retailer. However it has quickly turned into a masterclass in how not to roll out a product launch.…
Kylie Jenner, the youngest member of the Kardashian-Jenner clan, has recently been reimagined as a Bratz doll. This collaboration has sparked a flurry of reactions on social media, with some fans expressing their excitement while others question the choice of…
Coty Inc. (NYSE: COTY) announces the relaunch of Kylie Cosmetics with new and improved formulas that are clean and vegan, along with refreshed packaging. In addition, consumers in Canada will now be able to shop the relaunch exclusively at Shoppers…