In the fast-paced world of celebrity brands, Kylie Cosmetics’ launch into Target was supposed to be an exciting foray into a major retailer. However it has quickly turned into a masterclass in how not to roll out a product launch. The mismatch between consumer expectations and the actual offerings led to disappointment, as evidenced by the overwhelming backlash on social media.
Target teased the collaboration with a video of their iconic red shopping basket turning pink, with the caption, “A good combo is about to be the BEST combo. Something pink is coming June 9th.” Excited fans were invited to guess what the new partnership could be, leading to a flurry of speculation. With over 120K likes and 4,000 comments on the Instagram post, the anticipation was palpable.
Some guessed it could involve brands like Victoria’s Secret Pink or Glossier, sending the beauty and retail communities into a frenzy. However,…
the June 7, 2024 reveal was underwhelming for many. The collaboration was with Kylie Cosmetics, a celebrity brand by Kylie Jenner that has faced its fair share of controversies since its inception and has declined in popularity in recent years.
Shoppers expressed their disappointment, likening the announcement to receiving “socks for Christmas.” The ad: Something Pink is coming June 9th. View this post on Instagram A post shared by Target (@target) The backlash was immediate and vocal. One disgruntled commenter noted, “I feel like I got catfished.
I was actually excited for the pink baskets.” Another said: “You literally could have just given the pink baskets and it would have been better news than this.” Many felt misled by the teaser, expecting something more novel and exciting than collaborating with an established, albeit somewhat contentious, celebrity brand.
The reveal: Kylie Cosmetics View this post on Instagram A post shared by Target (@target) The product lineup didn’t help matters. Available at Ulta Beauty within Target stores starting June 9, the Kylie Cosmetics range includes seven different makeup items: Creme Lipstick, Tinted Butter Lip Balm, Matte Lipstick,…
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