VIVAIA, the eco-conscious footwear brand adored by celebrities and fashion insiders, debuted its first permanent UK store at Westfield London on September 12, 2025, marking a milestone in its global growth and commitment to the booming UK market. Within just five years of its 2020 launch, VIVAIA has become a phenomenon in sustainable, fashion-forward shoes, with London now surpassing New York as its top global market in 2024.
The London flagship offers more than just retail—it’s conceived as a connection hub designed to deepen the brand’s UK community, engage new shoppers, and serve as a touchpoint for immersive try-ons and events. The store’s interior reflects VIVAIA’s signature blend of soft minimalism and earth-inspired tones, echoing its sustainability focus and celebrity-endorsed modern elegance.
Sneakerina: The “It Shoe” Phenomenon
The highlight of the launch is VIVAIA’s “Sneakerina”—a ballet-sneaker hybrid derby flat featuring a triple-layer sole, foldable construction, and…
interchangeable laces. The Sneakerina has become a global shoe, embraced by the likes of Bella Hadid, Charli XCX, Lola Tung, Julia Roberts, and more. Since hitting the market in 2025, it has sold over 15,000 pairs in just two months, cementing VIVAIA’s place at the center of this season’s hottest footwear trend.
The Sneakerina’s elegant profile, rich colorways, and versatile comfort are praised by both fashion editors and everyday shoppers, who cite wear-all-day satisfaction and style that transitions from denim to dresses.
British-Exclusive and Tailored Releases Reflecting London’s influence as a trend capital, VIVAIA is rolling out exclusive products for the UK, such as the Cavalier King Charles Loafer—an embroidered nod to British heritage and the beloved spaniel.
The approach illustrates the brand’s global-local philosophy: using regional retail spaces to offer bespoke designs, while debuting limited-edition drops that encourage in-person engagement…
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