Aritzia, the Canadian fashion house and retailer, has been making waves in the fashion industry since its inception in 1984. Known for its “everyday luxury” ethos, Aritzia offers a range of lifestyle apparel that is both high-end and accessible. The brand’s appeal extends beyond the average consumer, reaching into the wardrobes of some of the world’s most famous celebrities.
From Kendall Jenner to Ariana Grande, Meghan Markle to Hailey Bieber, Aritzia’s clothing has graced the bodies of numerous stars. These celebrity endorsements have significantly increased the brand’s visibility and popularity, with many of these famous faces seen wearing pieces from Aritzia’s various brands, including Wilfred, Tna, and Babaton.
In fact, Kendall Jenner was reportedly paid a whopping $1 million for her Aritzia Puffer Coat Campaign. With nearly 100 million followers on Instagram, Jenner’s endorsement certainly provided a significant boost to the brand’s visibility. But it’s not just about endorsements; Aritzia also partners with influencers who embody their brand and style. Canadian influencers like @allegrashaw and @emmaleger regularly showcase Aritzia’s newest styles on their YouTube and Instagram pages, further enhancing the brand’s reach and appeal.
Aritzia’s celebrity-focused marketing strategy is not just about boosting sales; it’s also about aligning the brand with the style and persona of these celebrities. This approach has helped Aritzia position itself as a brand that offers “everyday luxury” – high-quality, stylish clothing that is accessible and affordable.
In addition to the Super Puff, Aritzia’s versatile tops, luxe clothing, and unique basics have also found favor among the celebrity crowd. For instance, Selena Gomez was spotted in July 2023 wearing an Aritzia Gelato Linen Shirt and Levi’s 501 Straight-Leg Jeans, while Emma Chamberlain was seen in the same year sporting Aritzia’s Wilfred Free Ascendant Pants.
Meghan Markle, the former Duchess of Sussex, has shown her love for the brand by wearing a Babaton purple dress from Aritzia not once, but twice. Similarly, model Kendall Jenner has been seen wearing olive chino pants from Aritzia’s Tna label on multiple occasions.
Hailey Bieber, another fan of the brand, has been seen wearing a variety of neutral-colored pieces from Aritzia, including high-waisted teal biker shorts from Aritzia’s in-house athletic brand TNA. Meanwhile, Jennifer Lopez, another A-list celebrity, has also been spotted sporting Aritzia clothing in recent years.
Aritzia has successfully attracted clientele that includes some of the world’s most influential figures, Aritzia has managed to position itself as a leading player in the fashion industry. Aritzia’s appeal to celebrities is undeniable. As Aritzia continues to grow and evolve, it will be interesting to see which other celebrities will be spotted wearing its designs.