Fashion

Canada’s Lululemon and Peloton Forge a Five-Year Global Partnership

In an exciting development for the fitness industry, Canadian athletic apparel retailer Lululemon Athletica Inc. and American exercise equipment company Peloton Interactive Inc. have announced a five-year strategic global partnership.

Published: Sep 30, 2023 10:39 AM

By Sam Ohemeng

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Canada’s Lululemon and Peloton Forge a Five-Year Global Partnership

In an exciting development for the fitness industry, Canadian athletic apparel retailer Lululemon Athletica Inc. and American exercise equipment company Peloton Interactive Inc. have announced a five-year strategic global partnership. This collaboration marks a significant milestone in the fitness world, bringing together two of the most influential brands in the industry.

Lululemon, a Vancouver-based company renowned for its high-quality yoga and running gear, has been appointed as Peloton’s primary athletic apparel partner. The partnership will see co-branded Lululemon apparel available at Peloton retail stores and on Peloton’s website in the U.S, United Kingdom, and Canada starting next month.

The reach of this partnership is expected to extend to Germany and Australia by March 2024, further solidifying the global impact of this alliance. The partnership also signifies a shift in digital fitness content provision.

Peloton, a New York-based company known for its interactive fitness products, will become the exclusive digital fitness content provider for Lululemon. Subscribers to the $39-per-month Lululemon Studio All-Access will now gain access to Peloton classes, offering a more expansive and dynamic range of fitness content.

This collaboration is not just about product availability; it’s about creating a community. Several Peloton instructors will become Lululemon ambassadors, further intertwining the two brands. The partnership aims to engage their global community of members through technical athletic apparel, real-life experiences, special…

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Canada’s Lululemon and Peloton Forge a Five-Year Global Partnership

In an exciting development for the fitness industry, Canadian athletic apparel retailer Lululemon Athletica Inc. and American exercise equipment company Peloton Interactive Inc. have announced a five-year strategic global partnership.

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