The 2025 Holiday Shift Toward Digital Gifting and Tips in Numbers

Physical gifts still rule, but money is moving The San Francisco-based bank’s new survey of 2,010 U.S. adults finds that 65% prefer to give physical gifts, and 55% prefer to receive them at year-end.

Gift cards sit close behind, with 54% preferring to give and56% to receive them, underscoring how practicality now rivals surprise factor under the tree.

Money is also highly desirable: 34% prefer giving cash or checks, and 18% prefer giving digital payments, while 48% would rather receive cash or checks, and 29% want digital money. Gen Z and Millennials push digital cash mainstream Younger generations are leading the move to digital cash gifts.

32% of Gen Z and 28% of Millennials prefer to give digital payments, compared with just 11% of Gen X and 7% of Baby Boomers. On the receiving side, 45% of Gen Z and 42% of Millennials prefer digital payments, compared with 27% of Gen X and 10% of Boomers…