PUFF, the leading lifestyle drinkware brand in the Middle East, is bringing its hydration-first approach to Marbella through a summer collaboration with Barry’s at Nikki Beach Marbella. Known for combining functional, high-quality drinkware with a modern lifestyle-driven approach, PUFF will serve as the Official Hydration Sponsor of the beachside fitness pop-up from July 29 through August 23 2026.
The partnership places PUFF inside one of Marbella’s most recognisable beach-club settings, pairing movement and recovery with an interactive retail experience. Barry’s is operating its limited-time Nikki Beach Marbella pop-up through August 23, with the brand describing the location as a beachside destination for its Red Room workout experience.
For PUFF, the activation brings its functional drinkware into a setting shaped by wellness, travel and lifestyle. Nikki Beach Marbella, located on the Costa del Sol in Spain, combines a restaurant, pool, beach and ocean-view terrace at the Don Carlos Hotel. Since 2003, the venue has been part of the destination’s international beach-club landscape.
PUFF x Barry’s Class Takeover
The heart of the partnership is a branded Barry’s class takeover running from July 29 to August 5. During the period, four co-branded classes will be held daily at 9:00 a.m. 10:00 a.m. 11:00 a.m. and 12:00 p.m..
Each guest who books a class during the Puff Grippii takeover will receive an exclusive co-branded red PUFF Go Sippii tumbler. The giveaway connects the workout experience with a practical product designed for everyday hydration, while creating a physical reminder of the limited-edition collaboration.
The wider pop-up will feature Barry’s signature 50-minute high-intensity interval training classes. Nikki Beach Marbella has also named PUFF among the activation’s hydration partners, alongside recovery, activewear, energy, kombucha and skincare collaborators.
A Customizable Retail Moment
Away from the studio, PUFF will operate a bespoke retail booth designed around its teardrop-shaped silhouette. The white exterior will be wrapped with multicolored bottles, while the interior uses the brand’s signature blue, creating a visual destination for visitors beyond class participants.
Guests will be able to shop a selection of Puff Grippii’s including Sippii, Go Sippii and Sipping+ collections in multiple formats, from 350ml to 1000ml. The booth will also include an on-site engraving station and PUFF Charm Bar, allowing customers to personalize their bottles with names, details and accessories.
That customization is particularly suited to a summer activation where drinkware can function as both a practical accessory and a lifestyle object. It also gives PUFF a retail touchpoint within a destination known for its beach, pool and hospitality experience.
Responsible Design Approach
PUFF collaborated with La Máquina on the booth design, incorporating upcycled materials as part of its exploration of more responsible production approaches. The installation also uses fully 3D-printed components, an approach intended to reduce material waste during production while delivering a distinctive temporary retail structure.
The partnership adds a hydration layer to Barry’s beachside training format and extends PUFF’s lifestyle positioning into Spain. With its co-branded bottles, customization opportunities and fitness-led programming, the activation is designed to connect product utility with the social energy of summer in Marbella. Barry’s will remain at Nikki Beach Marbellathrough August 23.
