Salomon Opens a 728 Square Metre Flagship in Beijing With JISOO

The store opened on 10 August 2026 in the North Zone of China World Mall, located in Beijing’s central business district. The opening was accompanied by the launch of Blue Perspective, a photography exhibition exploring contemporary outdoor culture through colour and image.

JISOO, Salomon’s global brand ambassador, attended the event and presented products inspired by the Blue Perspective concept. Her appearance brought significant attention to the opening, highlighting the brand’s growing position at the intersection of technical sport, fashion and youth culture.

For Salomon, the new flagship is more than a store opening. It is a physical statement of how the brand is evolving in China.

The company has already built strong recognition through footwear, particularly the XT-6 and XT-Whisper models, which helped move Salomon from specialist trail credibility into the wider fashion and lifestyle conversation. The new Beijing store shows what comes next…