Salomon Opens a 728 Square Metre Flagship in Beijing With JISOO

a physical statement of how the brand is evolving in China. The company has already built strong recognition through footwear, particularly the XT-6 and XT-Whisper models, which helped move Salomon from specialist trail credibility into the wider fashion and lifestyle conversation. The new Beijing store shows what comes next.

Rather than focusing only on hero footwear products, the brand is creating a more complete wardrobe and performance offer. Customers can now experience footwear, apparel, accessories and specialist product lines in a single space designed around different sport and lifestyle needs.

The store’s three-level layout helps make this strategy clear. The basement floor is focused on outdoor products, reflecting Salomon’s roots in mountain sport, hiking, skiing and trail performance. This area gives customers access to the technical equipment that remains central to the brand’s credibility.

The ground floor mixes running, Sportstyle and collaborations. This is where the brand’s performance DNA meets the broader urban audience that has helped fuel its growth in China. Customers can discover road running and trail footwear alongside lifestyle models that have become…