The global online clothing rental market is expected to grow over the next decade, according to a new report by Grand View Research. The trend is being driven by the increasing demand for high-end designer clothing, along with changing consumer preferences. Moreover, rising incomes and a proliferation of fashion labels are fueling spending on fashion-related items such as clothing.

According to Grand View Research, COVID-19 negatively impacted the online clothing rental market in 2020. As a result of the lockdown, all businesses, except essential services, were closed which disrupted the supply and distribution of online clothing thereby affecting the clothing manufacturers. For instance, in the U.S. in response to the pandemic, Rent the Runway, a top fashion rental leader in North America, struggled during Covid19 with an announcement of layoffs, temporary pay reductions, and staff furloughs. However, despite the economic downturn, ehe global online clothing rental market size is expected to reach USD 2.33 billion in 2030, registering a CAGR of 8.5% from 2022 to 2030.
Founded in 2009, Rent the Runway allows customers to subscribe to their rental service, rent items a-la-carte and shop resale from over 800 designer brands.
Rent The Runway has built a two-sided discovery engine, which connects deeply engaged customers and differentiated brand partners on a powerful platform built around its brand, data, logistics and technology. The RTR business model is to offer three subscription plans.
The cheapest plan costs $94 a month and allows customers to rent four designer items valued at up to $350 each. Its mid- tier plan allows customers to rent eight designer items a month valued up to $3,000 each at a cost of $144 a month.
The expensive tier costs $235 a month after the trial period and allows subscribers to rent up to 16 items a month valued up to $3,000 each. Each tier allows for four items to be rented at one time…
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