Vestiaire Collective has broadened its prohibition on fast fashion labels, marking the second phase of its initiative to challenge the industry’s unsustainable practices. This recent prohibition extends to more than 30 prominent brands, including Gap, H&M, Zara, Mango, Uniqlo, and Urban Outfitters, which are now excluded from the resale platform.

These companies are added to a growing list of previously banned brands such as ASOS, Boohoo, Missguided, and Shein. This action by the French resale leader is a concrete step in addressing the issues of excessive production and rampant consumption that are characteristic of the fast fashion sector.

Vestiaire Collective‘s initiative raises critical questions about what defines fast fashion. The company has worked with a committee of nine fashion and sustainability experts to create a clear definition, considering factors like production cycle time, number of collections released per year, and the frequency of sales promotions. This framework aims to guide consumers toward more conscious shopping habits, encouraging investment in higher-quality, secondhand items.