A new class action lawsuit is shining a spotlight on the marketing tactics of True Religion, a well-known American denim brand, as consumers allege the company’s “flash sales” are not as limited as advertised.
Lawsuit Targets True Religion’s Flash Sale Tactics
True Religion Brand Jeans, a popular denim company founded in 2002, is facing a class action lawsuit in Washington state court. The suit, filed by Tamana Nuri against True Religion Apparel Inc. and True Religion Sales LLC, alleges that the company’s marketing emails create a false sense of urgency to drive purchases—violating Washington’s Consumer Protection Act and Commercial Electronic Mail Act.
Alleged Deceptive Marketing
According to the complaint, True Religion sends emails with subject lines like “48-HOUR FLASH SALE” or “ONLY HOURS LEFT,” then extends the sale beyond the advertised window. The lawsuit claims these tactics are designed to pressure consumers into quick purchases.
“True Religion has been sending…
emails with false and misleading subject lines to consumers to create the illusion of a good deal and impart a sense of urgency, inducing fear that they might miss out on the deal, thus spurring consumers to make purchases in a hurry,” the lawsuit states.
Plaintiff Nuri alleges True Religion never intended to limit the sales to the stated timeframes, making the email subject lines misleading. Legal Action and Representation Nuri seeks to represent a class of Washington residents who received these emails.
The lawsuit requests: An injunction to stop these marketing practices Statutory and exemplary damages for each illegal email Attorneys’ fees and costs Nuri is represented by Beth E. Terrell, Jennifer Rust Murray, and Blythe H. Chandler of Terrell Marshall Law Group PLLC, as well as Sophia M. Rios and E.
Michelle Drake of Berger Montague P.C. Similar Cases in Retail The lawsuit follows a 2023 class action against Old Navy for allegedly using misleading “limited time” email promotions. Washington law prohibits false or misleading subject lines in commercial emails. Case Details Case Name: Nuri v…
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