This Fall marked a milestone for Minnesota and collectible pop culture as POP MART, the global sensation in designer toys, brought its imaginative world to the iconic Mall of America. The brand’s first Minnesota store, soft-launched in late October with a grand opening, IP-driven collectibles, and playful blind box culture are reshaping the global leisure landscape.
Viral Chinese Toy Phenomenon Lands in the Midwest
Founded in 2010 in Beijing, POP MART has built a dedicated following by fusing design, youth culture, and surprise through characters like Labubu, Molly, Skullpanda, Crybaby, The Monsters, and many more. With over 350 brick-and-mortar locations, the brand is rapidly expanding, cultivating communities from Shanghai to London and now the heart of the American Midwest.
Step into Minnesota’s first-ever @popmart store and explore the world of designer toys, art collectibles + fan-favorite characters,” declared Mall of America’s official launch notice.
Ashley Hofmann, Leasing Director at Mall…
of America, stated that POP MART’s innovative retail concept and globally beloved characters inject a fresh, creative energy into our tenant lineup. At Mall of America, we strive to curate a vibrant mix that excites and inspires our guests, and POP MART fits that vision perfectly.
They’re not only a global brand but also a pioneer in transforming how people shop and connect with products.
Inside the Store: Exclusive Drops, Character Culture, and Community The new Mall of America location delights collectors and the toy-curious alike with immersive visual displays, surprise blind box merchandising, and IP-centric shopping: Exclusive figure drops and first-access releases, including viral favorites like Labubu and limited-edition Halloween Hirono sets.
Themed art installations and experiential displays, echoing POP MART’s pop-up triumphs in Shanghai, LA, London, and beyond. In-store events, social sharing, and collectible culture that brings the global POP MART fanbase together in person, creating a new social ritual for fans in the Twin Cities region…
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