BeautyEvents

L’Occitane En Provence Celebrates 50th Anniversary at OHEKA Castle

The event showcased L'Occitane en Provence's commitment to beauty, nature, and French-inspired hospitality, marking a significant milestone in the brand's history.

Published: Aug 18, 2026 2:14 PM

By Jeanel Alvarado

BeautyEvents

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BeautyEvents

L’Occitane En Provence Celebrates 50th Anniversary at OHEKA Castle

L’Occitane en Provence marked its 50th anniversary with an immersive event at OHEKA Castle in New York, bringing creators and friends of the Maison together to celebrate its Provençal heritage. The gathering highlighted the brand’s Shea and Almond collections while reflecting the values that have guided the company since 1976.

Set on the North Shore of Long Island, OHEKA Castle provided a fitting backdrop for an afternoon centred on fragrance, skincare, nature and French-inspired hospitality. The historic venue was transformed into an experience designed to bring the world of Provence to life for guests in New York.

The event was part of a global year of celebrations for L’Occitane en Provence, which reaches its 50th anniversary in 2026. The brand began in Haute Provence, France, where founder Olivier Baussan started distilling rosemary using a traditional alembic still.

What began as a small local project has developed into an international beauty Maison known for its skincare, body care, fragrance and home products. At OHEKA Castle, the focus was on the sensorial side of the brand.

Guests were invited to explore the Shea and Almond collections, two of the most recognisable parts of the L’Occitane en Provence product universe. Floral installations, signature scents and outdoor dining created an environment that moved beyond a standard product presentation…

L’Occitane En Provence Celebrates 50th Anniversary at OHEKA Castle

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L’Occitane En Provence Celebrates 50th Anniversary at OHEKA Castle

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