LuxExperience has signed a deal to sell the assets powering THE OUTNET platform to The O Group LLC for a cash consideration of $30 million, subject to a customary inventory adjustment at closing. The move carves out its off‑price outlet business while accelerating LuxExperience’s transformation into a more focused luxury e‑commerce group.
What LuxExperience is selling
Under the agreement announced by LuxExperience, the company will transfer the full set of assets that run THE OUTNET: the brand IP, customer relationships, inventory, the US distribution center, and dedicated teams in both the US and UK. THE OUTNET, launched in 2009 as an off‑price sister to NET‑A‑PORTER, has become a key destination for past‑season luxury with net sales of around €260 million in FY25.
The buyer, The O Group LLC, is backed by investors including Joseph Edery and Timeless Group of Companies chief executive Ritesh Punjabi, described as experienced operators in luxury…
fashion and digital retail. Closing is expected in the first quarter of 2026, subject to regulatory approvals and standard conditions. Why LuxExperience is divesting THE OUTNET The sale is part of LuxExperience’s broader transformation plan announced in 2025.
Following its acquisition of YOOX NET‑A‑PORTER, the group is simplifying its structure, disentangling off‑price from full‑price luxury, and concentrating outlet activities on YOOX rather than spreading resources across multiple concepts.
In the release, chief executive Michael Kliger calls the transaction an “optimal solution” that allows THE OUTNET to operate as an independent, stand‑alone business, while freeing LuxExperience to focus on building a more efficient shared infrastructure for NET‑A‑PORTER, MR PORTER, and YOOX.
What changes for THE OUTNET For THE OUTNET, the deal is framed as a tailored solution that preserves its brand, data, and operational backbone but places it under owners wholly focused on its off‑price opportunity…
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