Nike’s Copenhagen Marathon Mind Space How Sunst Studio and TDM.Space Turned an Expo Booth Into a Sensory Story

overall spatial designand interactive zones created by Sunst and Uncanny Valley Studio. Runners moving through Nike’s “Into the Runner’s Mind”style experiences, from guided moments to tech driven touchpoints. Authentic interactions that show how the space felt from a participant’s point of view, not just as a static build.

Same day imagery for a live campaign moment A key part of the brief was speed: priority images were delivered on a same day turnaround, allowing Nike and Sunst to begin sharing the activation across internal channels and campaign platforms while the expo was still live.

This rapid pipeline meant: Social teams could publish real time updatesfrom Forum Copenhagen instead of waiting for a post event wrap. Internal stakeholders and global teams had immediate visual documentation of how the “runner’s mind” concept translated into a physical environment.

For a brand like Nike, where marathon weekends are global tentpole moments, this kind of production agility is as important as the visuals themselves. Short form video and the “inner circle” Alongside stills, TDM.Space also produced a short form video recap designed to capture the “inner circle” experience around the…