Coty Inc. has announced a fresh round of organizational changes to advance its Coty.Curated strategy, bringing commercial decision-making closer to the business and helping the company act faster. The move lands amid a turbulent stretch for the beauty group, which has been under mounting investor pressure since late 2025.
Coty’s troubles trace back to a difficult fiscal 2025, when the company posted a net loss of $381 million, followed by a shaky start to fiscal 2026 that sent beauty sales sliding across its portfolio. Pressure escalated further when Kering struck a deal to sell its beauty division, including the Gucci license, to L’Oréal, stripping Coty of what many analysts called its “crown jewel” fragrance license, with the license set to expire in 2028. In November 2025, a Coty subsidiary sued Gucci and Kering over the matter.
Speculation soon mounted that controlling shareholder JAB Holding was pushing for a leadership reset, and on December 12, 2025, Coty confirmed CEO Sue Nabi would step down, with Markus Strobel named as her successor.
Shares fell sharply on the news, part of a decline that has seen Coty’s stock lose roughly 73% of its value over two years.
Matters worsened on February 5, 2026, when Coty’s Q2 FY26 earnings revealed a net loss of $123.6 million, a more than 70% plunge in Consumer Beauty operating income, and an 18% drop in Prestige operating income.
The company withdrew its full-year guidance entirely, triggering a stock drop of over 20% and prompting multiple law firms, including Hagens Berman and Levi & Korsinsky, to pursue securities class action investigations and lawsuits alleging Coty misled investors about underperformance in Consumer Beauty and slowing Prestige fragrance growth…
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