Coty’s July Leadership Stake Up Refocuses Innovation and Sustainability

Coty is tightening and simplifying its leadership structure and operating model under Coty.Curated, centralizing Prestige decision making with Executive Chairman and interim CEO Markus Strobel and integrating Prestige R&D, sustainability and supply chain into a single function, alongside several senior leadership transitions.

Sharpening Coty.Curated: faster, closer, simpler

The changes are explicitly tied to Coty.Curated, the company’s turnaround and growth framework aimed at simplifying the portfolio, focusing on core brands and markets, and unlocking savings to reinvest in consumer engagement and profitability. According to the announcement, the goal is to bring commercial decision making closer to the center, allow Coty to move faster, and sharpen accountability for sell out and market share, particularly in the Prestige division.

This follows the broader “All-in to Win” transformation program, which is restructuring markets, support functions and innovation pipelines and is expected to deliver around $130 million in annual fixed cost savings by FY27 and…