Adanola Hits $530M Valuation Backed by STORY3

What is Adanola? A Versatile, Women-First, Viral Athleisure Brand Founded in 2015 by brothers Hyrum and Josh Cook, Adanola was conceived as a response to the lack of high-quality, stylish, and wearable sportswear designed for real life—not just the gym.

Adanola pieces blur the line between activewear and everyday essentials: minimalist leggings, seamless sports bras, effortless sweats, and outerwear that transitions from home workouts to brunch, city errands, or long-haul travel.

Adanola’s products and campaigns target the “active, versatile, and style-led woman,” combining fits inspired by 90s sportswear with neutral colors and inclusive sizing. Their “ADA” logo and collaborations with celebrities like Kendall Jenner, Kaia Gerber, and Rosie Huntington-Whiteley have fueled immense social buzz.

How Does Adanola Work? Community, DTC, and Selective Wholesale Adanola operates primarily as a direct-to-consumer (DTC) brand, fielding product launches, viral drops, and social engagement directly via its own site and digital channels…