What is Assortment Planning in Fashion?

Why Assortment Planning is Essential Retailers face complex challenges in assortment planning, including handling an extensive array of SKUs (stock-keeping units), rapidly evolving consumer preferences, and constrained shelf space.

Effective assortment planning helps retailers cater to their customers’ specific tastes and habits, capitalize on store strengths, and maximize sales. With such strategic planning, a one-size-fits-all approach would succeed most retailers.

Types of Assortment Planning Strategies Different strategies in assortment planning cater to varying retail needs, emphasizing either product range or depth to ensure optimal customer satisfaction and sales performance.

Below are the primary types: Wide Model: This approach offers a wide variety of products and styles, intending to appeal to a broad range of customers. Retailers usually employ this model, targeting a diverse audience with varying tastes…