maximize sales. With such strategic planning, a one-size-fits-all approach would succeed most retailers. Types of Assortment Planning Strategies Different strategies in assortment planning cater to varying retail needs, emphasizing either product range or depth to ensure optimal customer satisfaction and sales performance.

Below are the primary types: Wide Model: This approach offers a wide variety of products and styles, intending to appeal to a broad range of customers. Retailers usually employ this model, targeting a diverse audience with varying tastes.

For example, hypermarkets and supermarkets typically adopt this strategy by offering an extensive range of product categories, from groceries to electronics. Deep Model: Under this model, retailers narrow their focus on fewer product lines but offer more significant variations within those lines.

For instance, a men’s clothing store might carry several styles of business casual pants, each available in multiple brands, colors, and sizes. Scrambled Assortment: This strategy involves selling products outside a retailer’s primary category to attract additional customers…