Latest Stories
Brands can learn valuable lessons from Lululemon’s failed Mirror acquisition, which resulted in a $443 million loss. The experience highlights the importance of understanding market dynamics, focusing on core competencies, and executing effective marketing strategies. In June 2020, Lululemon acquired…
Revolve, an upscale fashion e-tailer, has recently unveiled its groundbreaking AI-generated billboard campaign called “Best Trip.” This innovative campaign marks the world’s first use of artificial intelligence in creating billboard advertisements. Launched in celebration of Revolve’s 20th anniversary, the campaign…
Lululemon, a popular Canadian athletic apparel retailer, has recently launched its official resale platform called “lululemon Like New,”and it has some great deals up to 50% off retail. This initiative aims to promote sustainability and reduce waste by giving customers…
The online bulk retailer, Boxed.com that had once experienced significant growth during the Covid-19 pandemic, filed for Chapter 11 bankruptcy on April 2, 2023. The company, which was founded in 2013, went public in 2021 after merging with special-purpose acquisition…
Often referred to as “reorganization” bankruptcy, Chapter 11 bankruptcy is a legal process that allows businesses and individuals with large amounts of debt to reorganize their financial affairs. This chapter of the Bankruptcy Code is typically used by corporations, partnerships,…
Former Bed Bath & Beyond CEO Mark Tritton has filed a lawsuit against the company, accusing it of failing to honor his $6.765 million severance agreement. Tritton was ousted as CEO in June, following missed earnings and the company’s decision…
The world-renowned retail giant, Walmart has come a long way since its inception in 1962, when Sam Walton opened the first store in Rogers, Arkansas. Over the years, the company has grown exponentially, becoming the largest retailer in the United…
Leading fashion retailer, H&M, has recently announced its commitment to inclusivity by extending its size options for the US market. The brand now offers products ranging up to 2XL in stores for both women and men, while their online shop…
Kenzo and Kenz Beauty are two distinct brands that have recently found themselves in a legal dispute. Kenzo, a French luxury fashion house, was founded in 1970 by Japanese designer Kenzo Takada and is owned by the parent company LVMH…
The clean digestive health medicine company, Wonderbelly founded by brothers Lucas and Noah Kraft, has recently launched its flagship product, Wonderbelly Antacid, in over 650 Target stores and on Target.com. This marks the company’s first major retail partnership, which took…