Bloomingdale’s has deepened its long running commitment to the Breast Cancer Research Foundation (BCRF), joining partners in New York for a two day program that combined strategy, storytelling and record breaking fundraising. From the Impact Collective to BCRF’s Hot Pink Party, the retailer highlighted how cause marketing and customer generosity can translate into tangible support for lifesaving research.
Two days with the BCRF community
Last week, Bloomingdale’s took part in BCRF’s Impact Collective, a forum that brings together corporate partners to explore how to build even greater impact through cause marketing. These sessions focus on thoughtful strategies: how to design programs that raise funds, engage employees, and keep breast cancer research front of mind for customers year after year.
The following day, the partnership moved from strategy to celebration at BCRF’s annual Hot Pink Party, one of the foundation’s most high profile fundraising events. For Bloomingdale’s, being present across both days underlined its role not just as a sponsor, but as a long term collaborator in BCRF’s mission.
Hot Pink Party raises more than 9 million dollars
Held at The Glasshouse in Manhattan, this year’s Hot Pink Party raised more than 9 million dollars in support of BCRF’s global research program. Hosted by Elizabeth Hurley, the evening brought together donors, survivors, scientists, advocates and brand partners for a program that blended fashion, philanthropy and heartfelt testimony.
A highlight of the night was a special performance by Elton John, who dedicated his set to Leonard A. Lauder, BCRF Honorary Chair, in recognition of Lauder’s decades of leadership and generosity. Media coverage notes that the funds raised will support BCRF’s 260 plus scientists worldwide, who collectively receive more than 74 million dollars in annual grants for high impact breast cancer research.
Two decades of Give Pink, Get More
For over 20 years, Bloomingdale’s has partnered with BCRF through its annual Give Pink, Get More campaign, launched in 2004. The program invites customers to enroll with a 15 dollar fee on their Bloomingdale’s card with 100 percent of that fee donated and then rewards them with a gift card based on how much they spend during the campaign period.
According to BCRF and Bloomingdale’s, this long running initiative has raised more than 18 million dollars to advance BCRF’s vision of ending breast cancer by funding the most promising research around the world. That figure reflects millions of small customer actions that, when combined, make a substantial contribution to science and patient outcomes.
Cause marketing as long term partnership
By highlighting the Impact Collective, the Hot Pink Party and Give Pink, Get More in a single update, Bloomingdale’s emphasises that its work with BCRF is a long term partnership, not a once a year gesture. Internally, it gives teams a shared purpose beyond sales; externally, it offers customers a way to connect everyday shopping with a cause that touches many lives.
Partners like Bloomingdale’s help bring breast cancer research into mainstream culture across fashion floors, advertising, events and digital storytelling ensuring that awareness and funding are sustained well beyond awareness month alone.
