Browns expands into Beauty with Browns Beauty available in UK and EU
Browns expands into beauty, Browns takes its community on a beauty journey that’s as unique as its renowned fashion offering. As with the luxury retailer’s celebrated approach to fashion, Browns Beauty is all about the edit, with products from the best in beauty—from the established to the emerging—selected on account of their conscious, clean, iconic, inclusive or innovative credentials.
Browns Beauty will be brought to life through quarterly themes, which will be explored in a 360-degree manner both on- and offline; always inspiring, unquestionably memorable, and distinctly Browns. For launch, ‘Big Little Rituals’ celebrates the theme of community, joining forces with the newly-established Browns Beauty Community—an eclectic, creative beauty network comprising talent from across the beauty industry and beyond.
The Beauty Pod, a consistent location for beauty in Browns East, will be home to a regularly-rotating edit of the best in beauty, seamlessly blended to promote discovery and inspire trial. With world-class customer service from brand neutral Beauty Specialists, customers can expect personalised advice and perfectly tailored product recommendations from true beauty experts in-store and through email and live video chat. In addition, Browns East and Browns Brook Street will each play home to highly curated in-store experiences and residencies with niche and cult beauty experts, with treatments specially curated for Browns.
