Doji Raises 14 Million Dollars for AI Driven Avatar Try On and Inventory Management

Doji, co-founded by Dorian Dargan and Jim Winkens in 2024, stands at the new frontier of AI-driven inventory management and virtual try-on experiences. This fashion-tech startup has quickly emerged as a category leader in personalized, avatar-powered shopping platforms, blending artificial intelligence with a fun, community-centric approach to style for global fashion consumers and retailers. With its $14 million seed funding round led by Thrive Capital and Seven Seven Six (Alexis Ohanian), Doji is poised to transform the way people engage with fashion online, powering everything from individual shopping to scalable inventory management solutions for brands and digital storefronts.

How Doji Works: AI at the Core of Personalization and Inventory

Doji’s core product lets users upload selfies and full-length images, generating a photorealistic AI-powered avatar. Shoppers can explore curated looks from leading designer brands (including Maison Margiela and Rick Owens), try outfits virtually, or even import external products via shoppable links—testing real-life fit and style from home.