Doji, co-founded by Dorian Dargan and Jim Winkens in 2024, stands at the new frontier of AI-driven inventory management and virtual try-on experiences. This fashion-tech startup has quickly emerged as a category leader in personalized, avatar-powered shopping platforms, blending artificial intelligence with a fun, community-centric approach to style for global fashion consumers and retailers. With its $14 million seed funding round led by Thrive Capital and Seven Seven Six (Alexis Ohanian), Doji is poised to transform the way people engage with fashion online, powering everything from individual shopping to scalable inventory management solutions for brands and digital storefronts.
How Doji Works: AI at the Core of Personalization and Inventory
Doji’s core product lets users upload selfies and full-length images, generating a photorealistic AI-powered avatar. Shoppers can explore curated looks from leading designer brands (including Maison Margiela and Rick Owens), try outfits virtually, or even import external products via shoppable links—testing…
real-life fit and style from home. Behind the scenes, Doji integrates advanced AI inventory management: fashion brands and retailers can sync real-time stock with the virtual platform, ensuring only in-stock, shoppable pieces are suggested to users.
For every try-on, Doji’s machine learning algorithms recommend alternatives from live inventory if an item is low or out of stock, dynamically balancing demand and optimizing sell-through rates. In the words of founder Dorian Dargan: “At Doji we’re building the most personal way to shop for fashion online.
Create your photorealistic AI likeness and try on real clothes. Doji is designed to encourage play – helping you feel confident, explore new looks, and find pieces you’ll love”.
Ownership and Funding Doji’s leadership brings deep expertise in consumer AI: Dargan previously worked at Apple (VisionOS) and Meta (Oculus Quest experiences), while Winkens has generative AI and consumer product roots at Google and DeepMind…
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