FashionNews

Doji Raises 14 Million Dollars for AI Driven Avatar Try On and Inventory Management

Doji, co-founded by Dorian Dargan and Jim Winkens in 2024, stands at the new frontier of AI-driven inventory management and virtual try-on experiences.

Published: Oct 6, 2025 7:41 PM

By Jeanel Alvarado

FashionNews

Add RETAILBOSS as Preferred Source

FashionNews

Doji Raises 14 Million Dollars for AI Driven Avatar Try On and Inventory Management

Doji, co-founded by Dorian Dargan and Jim Winkens in 2024, stands at the new frontier of AI-driven inventory management and virtual try-on experiences. This fashion-tech startup has quickly emerged as a category leader in personalized, avatar-powered shopping platforms, blending artificial intelligence with a fun, community-centric approach to style for global fashion consumers and retailers. With its $14 million seed funding round led by Thrive Capital and Seven Seven Six (Alexis Ohanian), Doji is poised to transform the way people engage with fashion online, powering everything from individual shopping to scalable inventory management solutions for brands and digital storefronts.

How Doji Works: AI at the Core of Personalization and Inventory Doji’s core product lets users upload selfies and full-length images, generating a photorealistic AI-powered avatar.

Shoppers can explore curated looks from leading designer brands (including Maison Margiela and Rick Owens), try outfits virtually, or even import external products via shoppable links—testing real-life fit and style from home.

Behind the scenes, Doji integrates advanced AI inventory management: fashion brands and retailers can sync real-time stock with the virtual platform, ensuring only in-stock, shoppable pieces are suggested to users.

For every try-on, Doji’s machine learning algorithms recommend alternatives from live inventory if an item is low or out of stock, dynamically balancing demand and optimizing sell-through rates. In the words of founder Dorian Dargan: “At Doji we’re building the most personal way to shop for fashion online…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss fashion coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

Recommended Articles

Coco Rocha models bags from her Baggallini collaboration.

Baggallini Uses Coco Rocha Collaboration to Push Its Fashion Positioning

Baggallini has launched a six-piece collaboration with Coco Rocha, using the model’s fashion profile to broaden the positioning of its function-led bag business.

FashionFeatured

Alyssa Jade Mann2 days ago

Elle Fanning with a Coach bag in the Fall 2026 campaign.

Coach Links Spotify Partnership to a Global Music-Led Tabby Tour

Coach is combining a global Spotify partnership with live events for its Fall 2026 campaign, extending brand storytelling across music streaming, films and physical experiences.

BusinessFashion

Jeanel Alvarado2 days ago

Why Store Activations Are Becoming the Marketing Campaign

Jacquemus, ICICLE, Louis Vuitton and Moncler show how fashion brands are turning physical space into product presentation, campaign media and brand memory.

FashionTrends

Jeanel Alvarado2 days ago

Church’s Takes Theo James to Goodwood for Its Autumn Winter 2026 Campaign

Church’s has taken brand ambassador Theo James to Goodwood for its Autumn Winter 2026 campaign, placing the Stanhope Chelsea boot and Skipton brogue within a British country setting.

FashionNews

Alyssa Jade Mann2 days ago

Target Gives New Marketing Chief Oversight of Roundel and Target+

Target has appointed Mark Weinstein chief marketing and guest experience officer, giving the former Hilton marketing executive responsibility for its retail media network Roundel and curated marketplace Target+.

FashionLeadership

Ifrah Nadeem2 days ago

Two models wearing PS Goodnight sleepwear.

Pacsun Adds PS Goodnight as a New Sleep and Loungewear Brand

Pacsun has introduced PS Goodnight, a new sleep and loungewear brand developed with input from its Youth Council and PS Community Hub. The debut extends the retailer’s brand offering into a dedicated at-home dressing category.

FashionNews

Ifrah Nadeem2 days ago

Outerwear displays inside Arc’teryx’s Montréal Alpha Store.

Arc’teryx Expands Montréal Store With Repair and Resale Services

Arc’teryx has relocated its Sainte-Catherine Street store into a 9,599-square-foot, three-level Alpha Store in Montréal, making its largest investment in the city’s retail presence to date.

FashionNews

Sam Ohemeng2 days ago

Boot Barn Sees Sales and EPS at High End of Guidance as Catrgories Improve

Boot Barn expects second-quarter sales and earnings per share at the high end of its existing guidance ranges, following an improvement in trading during August and early September.

FashionNews

RETAILBOSS Team2 days ago

View all Fashion

Top 10 Brands Expanding into the US in 2026

Doji Raises 14 Million Dollars for AI Driven Avatar Try On and Inventory Management

Doji, co-founded by Dorian Dargan and Jim Winkens in 2024, stands at the new frontier of AI-driven inventory management and virtual try-on experiences.

Unlock the rest of this story

More from Fashion

Amerex Extends Its Licensed Fashion Portfolio With Jeep Outerwear

Why Fashion Brands Are Launching Into Moments That Already Have an Audience

Popilush Relocates Las Vegas Flagship to a 1,225-Square-Foot Store

UNIQLO Adds Repair and Personalization to Renovated Montreal Flagship

Recommended Articles

Baggallini Uses Coco Rocha Collaboration to Push Its Fashion Positioning

Coach Links Spotify Partnership to a Global Music-Led Tabby Tour

Why Store Activations Are Becoming the Marketing Campaign

Church’s Takes Theo James to Goodwood for Its Autumn Winter 2026 Campaign

Target Gives New Marketing Chief Oversight of Roundel and Target+

Pacsun Adds PS Goodnight as a New Sleep and Loungewear Brand

Arc’teryx Expands Montréal Store With Repair and Resale Services

Boot Barn Sees Sales and EPS at High End of Guidance as Catrgories Improve

What are you looking for?

Start exploring

Unlock the rest of this story

More from Fashion

Recommended Articles

Sign up for RetailBoss Daily Newsletter