YSL Beauty Turns Ho Chi Minh City Metro Space Into a Beauty Block Party

Held on 10 August 2026, the event took place in Thảo Điền, an area known for its mix of creative businesses, international lifestyle venues and rapidly evolving urban landscape. By choosing a setting beneath the metro line, YSL Beauty placed its activation directly within the movement and energy of contemporary Ho Chi Minh City.

The location was a key part of the concept. Rather than hosting the event inside a traditional mall, boutique or hotel, the brand brought its world into an urban public setting.

The decision aligned with the Block Party format, which is designed to take beauty beyond standard retail spaces and connect it with local culture, nightlife and self expression. For YSL Beauty, the event was a takeover in more than a visual sense.

It reimagined the area beneath the metro as a temporary beauty and music destination, using the architecture of the city as part of the experience. The setting reflected the changing pace of Ho Chi Minh City, where new infrastructure, youth culture and global luxury are increasingly intersecting…