Farmacy Beauty Turns its 99% Green Clean Claim Into a Tropical London Pop-Up

Created by OVERNIGHT, the event focused on the idea of cleansing as a satisfying ritual rather than a routine task. Guests were invited to beat the heat with papaya and coconut frozen yogurt while learning more about the Green Clean Cleansing Balm, one of Farmacy Beauty’s best-known skincare products.

The choice of flavours was a natural fit for the product story. Papaya is a key ingredient in the Green Clean formula, where papaya enzymes help gently lift impurities from the skin. By bringing papaya into the pop-up menu, the activation gave guests a sensory connection to the product’s botanical inspiration.

The coconut element added to the summer mood, creating a treat that felt appropriate for a warm weekend in London. Together, papaya and coconut froyo transformed a skincare launch into a more complete lifestyle experience, where customers could enjoy the brand through taste as well as product trial.

At the centre of the event was Farmacy Beauty’s Green Clean Cleansing Balm. The balm is designed to melt makeup, SPF, excess oil, dirt and impurities from the skin. It is used on dry skin as the first stage of a cleansing routine, where its solid texture transforms into an oil…