The University of Miami School of Law’s Entertainment, Arts, and Sports Law Graduate Program is excited to announce the second annual “The Art of the Sneaker Deal,” a two-day case study competition and conference. Mark your calendars for this exciting event, as the Sneaker Law x Miami Law Case Study Competition will take place on Thursday, March 2nd and 3rd, 2023, followed by an invite-only post-event gathering. Don’t miss this unique opportunity to explore the dynamic world of Sneaker Law and connect with industry professionals at the forefront of this rapidly growing field.
In spring 2021, Miami Law became the first U.S. law school to offer a week-long, full course in the emerging area of Sneaker Law. The course, provided through the school’s LL.M. in Entertainment, Arts, and Sports Law, covered various aspects of the $90 billion sneaker industry, including intellectual property law, sports law, and labor law. Building on the success of this innovative course, the EASL program launched the first-ever “The Art of the Sneaker Deal” case study competition and conference in 2022, in collaboration with Sneaker Law.
The annual case study competition invites law schools from across the nation to represent artists, designers, and brands on issues such as IP protection of sneakers, rights of publicity, licensing deals, and collaboration agreements. A panel of esteemed industry lawyers and business executives will judge the competition.
In addition to the competition, the conference will feature a full day of discussions on contemporary legal and business issues impacting the sneaker industry. Participants will have the opportunity to engage with a panel of legal and business industry experts who will delve into the cutting-edge business and legal challenges faced by the sneaker industry today.
Must be currently enrolled in a JD or LL.M. program. Graduate business school students and design students are eligible to participate. Participants can register as a team or as an individual and be paired with teammates. Teams (of up to 4) must include a law student but can also include business and design school students.COMPETITION RULES
Registrants will receive three (3) case studies in advance of the competition. Two (2) will be marked preliminary rounds and one (1) will be marked final round.
On the Monday before the competition, registrants will be assigned to their preliminary round time slot and the client they are representing.
Each team will have two (2x) rounds (one AM and one PM).
Each team will have thirty (30) minutes to present to one (or two) judges and judges will have fifteen (15) minutes for feedback.
Judges will score each round using the Competition rubric created for this competition.
Scores will be totaled after Day One.
At the Day One reception, the finalists (2-3 teams) will be announced, and they will be directed which party they will represent in the final case study (case study previously provided to them).
The final teams will present Friday afternoon on March 4, 2021, after the keynote address and judged in front of the live audience.
Registration details can be found here
Jeanel has 15 years of retail, marketing and brand management experience. She has started an ecommerce business in 2019, after working in corporate retail and real estate as a senior managing director and former consultant. She's traveled all over the world, speaks at world renowned trade shows and events, holds a Bachelor’s of Commerce (B.Comm) and a Certificate in Commercial Real Estate. You can connect with her on Linkedin.