G FUEL Launches in Target Stores Nationwide
G FUEL, a sugar-free performance-driven energy drink alternative created by Gamma Labs, has made its way into Target stores across the United States. As The Official Energy Drink of Esports®, G FUEL was first developed in 2012 and quickly gained popularity among the gaming community. With its primary target market being gamers, G FUEL offers a healthier option compared to sugar-loaded energy drinks.
On April 22, 2022, G FUEL announced that their 16 oz ready-to-drink cans are now available for sale in nearly 400 Target stores throughout the country. This expansion into Target stores marks a significant milestone for the brand, which has been steadily growing since its inception.
G FUEL is not only allowed in esports but is also one of the largest esports brands in the business. Their partnership with various esports programs helps propel the industry to reach its fullest potential. Formulated with gamers and gaming in mind, G FUEL aims to boost energy, focus, endurance, and reaction time, making it an ideal choice for esports enthusiasts.
The key benefits of G FUEL include zero sugar content, which means no energy crashes; an energy complex containing caffeine, a natural stimulant consumed worldwide; focus amino-fortified formula for a unique edge; antioxidants that work in tandem with a vitamin complex to promote healthy cell production; and a perfect combination of Vitamins C, E, B12, and B6.
Try all of Target’s G FUEL offerings – including the all-new Watermelon Limeade – by using G FUEL’s Store Locator to find a participating Target near you.
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.