Klarna and Simon announced a strategic national alliance and multi-year relationship that will provide customers in Simon shopping destinations with access to Klarna’s unique in-store payment solutions. The collaboration will harness the power of Simon’s vast in-store shopper base with Klarna’s millions of monthly active users. Klarna and Simon are also working closely on additional strategic initiatives, which will be announced and rolled out in the future.

“Identifying ways that support the success of our merchants while elevating the customer shopping experience are key priorities for Simon,” said David Simon, Chairman, Chief Executive Officer and President, Simon. “By aligning with Klarna, we’re giving our retail tenants an important advantage this holiday season and well into the future;  a unique way to attract new audiences already embracing the convenience that Klarna’s interest-free payment options provide.”

Klarna’s flexible payment options will be made available to shoppers at participating merchants across the entire Simon portfolio. Additionally, Klarna will bring a suite of innovative performance-based digital marketing capabilities to physical retailers in Simon centers and collaborate with Simon on marketing campaigns, in-mall activations and communication programs to raise awareness with shoppers over time.