Klarna hits record 20 million US customers as demand for flexible payments

Klarna today announced it has doubled its US customer base since June 2020, reaching a record 20 million customers. The company’s growth is further highlighted by accelerated momentum of the Klarna app, which now maintains 4 million monthly active US users as daily downloads surpass the closest competitor by 20%, according to App Annie.

Klarna’s more transparent, convenient, and consumer-friendly payment alternatives put shoppers in control as they shift away from interest- and fee-laden revolving credit lines. Positioned at the intersection of banking and retail, Klarna appeals to budget-conscious consumers who desire flexible payment solutions and user-friendly, interactive features.

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