Klarna hits record 20 million US customers as demand surge

Klarna’s more transparent, convenient, and consumer-friendly payment alternatives put shoppers in control as they shift away from interest- and fee-laden revolving credit lines.

Positioned at the intersection of banking and retail, Klarna appeals to budget-conscious consumers who desire flexible payment solutions and user-friendly, interactive features.

The Klarna app is an all-in-one shopping platform that allows consumers to discover new brands and shop at any online store as well as in-store at leading retail brands, with features including shareable and shoppable Collections (formerly “Wish Lists”), exclusive deals, price drop notifications, a no-fee rewards program, and try-before-you-buy convenience—all with the option to pay over time with zero interest or fees.

“The rapid growth of Klarna customers in the US speaks to consumer demand for flexible payment options and a more seamless, convenient shopping experience,” said David Sykes, Head of North America, Klarna…