“Baby Boomers value sustainability more than Gen Z when shopping beauty,” says new report

of US at Klarna.

“For example, a key learning is that shoppers across all generations agree that brand values play a significant role in their purchasing decisions when shopping their favorite beauty items.” Additional data from Klarna also revealed the top wish listed beauty items in the Klarna app, which allows customers to shop online at any store, collected in February and March, 2021:  Skincare: Versed On the Rise Firming Serum Haircare: Olaplex No.

3 Hair Perfector Makeup: Huda Beauty Life Liner Double Ended Eyeliner Liquid & Pencil Fragrance: Viktor & Rolf Refillable Flowerbomb Bloom Eau de Parfum KEY SURVEY FINDINGS The vaccine may not mean shoppers return to stores right away.

Many respondents don’t plan to shop for beauty any differently once the COVID-19 vaccine is available to them, but younger shoppers are most likely to return to brick-and-mortar stores (Gen Z: 30%, Millennials: 24%, Gen X: 24%, Boomers: 22%)…