At Milan Fashion Week 2025, Italian design house Florania unveiled more than just a collection—it showcased a blueprint for the future of sustainable fashion. In collaboration with Kyocera Document Solutions, the brand debuted garments printed using FOREARTH, a groundbreaking inkjet textile printer that slashes water use by 99.98% compared to traditional methods. This third partnership between Flora Rabitti’s Florania and Kyocera signals a seismic shift in how fashion intersects with technology, sustainability, and creativity.

Flora Rabitti, Florania’s founder said: “As a brand committed to reshaping the rules of fashion, we proudly embrace technological advancements to set new standards in fashion production. Personally, I believe in fostering international connections and building communities. Collaboration is the only way to achieve truly standout innovation. Furthermore, the FOREARTH technology is an innovative and illuminating technique that deserves to be shared and utilized worldwide, showcasing the beauty of sustainability. Its water-free concept aligns seamlessly with our vision for responsible fashion.”