Rosalía celebrated the launch of the new Calvin Klein euphoria elixirs at the Douglas x Calvin Klein euphoria pop-up in Düsseldorf, Germany, appearing in a custom Calvin Klein Collection white silk satin column dress with a scooped T strap back. The event took place on April 27, 2026, marking a major moment for the fragrance collection that launched globally in February 2026.
Fragrance Collection Launch
Calvin Klein Fragrances announced GRAMMY Award winning singer songwriter Rosalía as the face of euphoria elixirs on February 18, 2026. The collection features three distinct Parfum Intense creations, Magnetic Elixir, Bold Elixir, and Solar Elixir, each with 28% or more ultra concentration, the highest fragrance concentration for Calvin Klein Fragrances.
Fragrance Profiles
Solar Elixir combines vanilla with mango for a bright, luminously joyful energy focused on fresh, green beginnings. Magnetic Elixir explores vanilla’s vibrant ripeness, layering it with musk for a soft, intimately romantic warmth,…
anchored by Dancing Lady Orchid, ambrette absolute, and an indulgent musky vanilla blend. Bold Elixir brings the sun kissed, dried, and toasted warmth of vanilla to life with oakwood for a deeper, more intense impression.
Düsseldorf Pop-Up Experience The Douglas x Calvin Klein pop-up ran from April 9 to 25, 2026, at Ackerstraße 151 in Düsseldorf, operating Thursday through Saturday from 10:00 AM to 6:00 PM.
The interactive activation featured an AR mirror, creative atelier, elixir bar, and nail art station, swapping hard sell tactics for playful tests, personalization, and low pressure discovery.
Positioned around the three Parfum Intense scents, the experience invited visitors to find their euphoria through aura based matching, creative stations, and generous sampling.
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