Matcha or Iced Latte How Molly Mae’s Adidas Originals Launch Brews Product, Palette Into One Store

for everyday wear. Molly‑Mae has spoken about flying to Germany to work on the designs herself, underlining that this is a limited edition Originals capsule inspired by matchas and iced lattes, not just a standard influencer colourway.

Designing a “Molly” retail experience For launch, the retail design team worked closely with Molly Mae’s own team to “shape her vision across three retail spaces, with the aim of making every moment feel true to her.” That meant: A flagship experience at adidas LDN, giving the collection a hero stage in the brand’s London flagship.

Dedicated wholesale executionsinside JD and OFFICE, tailored to their Trafford Centre and Selfridges environments. Rather than defaulting to bold adidas branding, the spaces lean into what Molly‑Mae is known for online: a delicate, premium, neutral world built around calm tones, soft textures and a less is more aesthetic.

The matcha and latte palette goes 3D The creative hook “matcha or iced latte?” becomes the organising principle for the entire physical rollout. A matcha and latte paletteruns through fixtures, graphics and props, from creamy plinths and seating to green accent details that mirror the Samba’s upper…