adidas Opens Its Largest Aotearoa Store at 955m2 in Sylvia Park Blending Performance Originals Rugby and Y 3

adidas has opened a new Concept Store at Sylvia Park in Auckland, its largest store in Aotearoa, New Zealand at 955m² (10,280 sq ft), created as a hyper local space that reflects the creativity, language and culture of Aotearoa while bringing the best of the brand under one roof.

A flagship rooted in Aotearoa

The store consolidates Performance, Originals, a dedicated rugby destination and premium offerings including Y 3, giving shoppers access to everything from running and training gear to fashion-forward collaborations in a single, expansive space.

Celebrating Māori art, language and culture

A defining feature of the concept is its deep localisation, with design elements that honour te ao Māori and the wider cultural fabric of Aotearoa. The store features bespoke works by local Māori artists Samsara Jade and Fern Ngatai, integrating their creativity into the physical environment so that walls and fixtures tell stories as powerfully as products…