adidas Opens Its Largest Aotearoa Store at 955m2 in Sylvia Park Blending Performance Originals Rugby and Y 3

A flagship rooted in Aotearoa The store consolidates Performance, Originals, a dedicated rugby destination and premium offerings including Y 3, giving shoppers access to everything from running and training gear to fashion-forward collaborations in a single, expansive space.

Celebrating Māori art, language and culture A defining feature of the concept is its deep localisation, with design elements that honour te ao Māori and the wider cultural fabric of Aotearoa.

The store features bespoke works by local Māori artists Samsara Jade and Fern Ngatai, integrating their creativity into the physical environment so that walls and fixtures tell stories as powerfully as products do.

Te reo Māori is also integrated throughout the store, from signage to storytelling touchpoints, to ensure the space feels authentic to the community it serves and recognises Māori language as a living, everyday part of New Zealand life…