Adidas Originals and Molly Mae didn’t just drop two sneakers. They built a soft, matcha and latte tinted world around them and then translated that world into three tightly curated retail experiences at adidas LDN, JD and OFFICE. The result is a launch that feels intimate, tactile and very Molly‑Mae, even inside some of the UK’s biggest sneaker doors.
Two icons, one mood board
At the heart of the story are two adidas Originals icons, both “curated by Molly Mae”: the Samba Matcha and the Superstar Latte.
- The Samba Matchapairs a soft matcha green upper in leather and suede with off white 3 Stripes, a traditional gum sole and double lacing in off white and blush tones, giving a gentle twist to a terrace classic.
- The Superstar Lattereimagines the shell toe in a creamy coffee shade, with brown stripes that read like a “perfect coffee blend” calm, tonal and built for everyday wear.
Molly‑Mae has spoken about flying to Germany to work on the designs herself, underlining that this is a limited edition Originals capsule inspired by matchas and iced lattes, not just a standard influencer colourway.
Designing a “Molly” retail experience
For launch, the retail design team worked closely with Molly Mae’s own team to “shape her vision across three retail spaces, with the aim of making every moment feel true to her.” That meant:
- A flagship experience at adidas LDN, giving the collection a hero stage in the brand’s London flagship.
- Dedicated wholesale executionsinside JD and OFFICE, tailored to their Trafford Centre and Selfridges environments.
Rather than defaulting to bold adidas branding, the spaces lean into what Molly‑Mae is known for online: a delicate, premium, neutral world built around calm tones, soft textures and a less is more aesthetic.
The matcha and latte palette goes 3D
The creative hook “matcha or iced latte?” becomes the organising principle for the entire physical rollout.
- A matcha and latte paletteruns through fixtures, graphics and props, from creamy plinths and seating to green accent details that mirror the Samba’s upper.
- Textures are deliberately layered and tactile: soft fabrics, matte finishes and warm lighting echo Molly‑Mae’s content, making big box environments feel more like her own dressing room than a generic sneaker wall.
Because the colour story is so tight, the same visual language lifts easily from adidas LDN to JD and OFFICE, creating a single recognisable universe even as the footprint and context change.
Customisation, gifting and iced drinks
What really grounds the concept in retail, though, is the way the brand links product, experience and treat culture. Across JD and OFFICE activations, shoppers are not just buying shoes they are invited into a mini ritual:
- At JD’s Trafford Centrelaunch, customers who bought a pair from the Molly Mae collection could get a free iced latte or iced matcha, turning the palette into a real drink in their hand.
- OFFICEand JD both leaned into on site customisation and gifting, encouraging shoppers to personalise their pairs while they sipped, and to capture the moment for social.
These details make the drop extremely social first. Launch content is full of questions like “team matcha or iced latte?”, unboxings filmed in store, and close ups that bounce between drink cup and shoe, reinforcing the story again and again.
Why this launch hits different
For adidas Originals, the collaboration works on three levels:
- Heritage: it keeps the focus on Sambaand Superstar, two franchise pillars, while giving them a fresh but understated spin.
- Personality: it lets Molly‑Mae’s world lead from colour and styling to the softness of the retail design so fans feel like they are literally stepping into her aesthetic.
- Experience: it blurs the line between product drop and lifestyle moment, where grabbing a pair comes bundled with a drink, a bit of customisation and a ready made photo op.
Production Credits:-_imaglobal
