Adidas Celebrates the Launch of World Cup Away Kits at a Retro Flea Market in Shanghai

A Schoolyard Comes Alive On March 20, Adidas officially launched the 2026 FIFA World Cup away jerseys for 25 national teams at the former Laguna Primary School in Shanghai Xintiandi.

The event opened with a fashion show in the schoolyard designed to evoke early memories of football and childhood, with the collection presented by Adidas full line brand ambassador and actor Dylan Wang (Wáng Hèdì), alongside football teams from Shanghai Jiao Tong University and Tongji University.

The schoolyard setting was intentional, grounding the global kit launch in a sense of community and nostalgia for the game’s grassroots. Retro Market and Street Culture Over the following two days, Adidas hosted an interactive market inside the school’s main building in collaboration with local creative market Common Rare.

Stalls featured retro kits, screen printing workshops, and vinyl records, while other activities included a skateboarding class, street dance flash mobs, and a World Cup themed canteen. It was a full celebration of the 1990s football culture that inspired the entire away kit collection…