BeautyNews

Why Jean Paul Gaultier Chose Tess McMillan as The Face of La Belle Rosea

Tess McMillan, a Gaultier icon, embodies the spirit of La Belle Rosea with her unique beauty and modern charm.

Why Jean Paul Gaultier Chose Tess McMillan as The Face of La Belle Rosea
BeautyNews

Why Jean Paul Gaultier Chose Tess McMillan as The Face of La Belle Rosea

Jean Paul Gaultier is using La Belle Rosea to do more than launch another flanker; the brand is sharpening its fragrance storytelling around a very specific kind of heroine, and Tess McMillan is central to that strategy. Casting her again is a deliberate marketing choice that ties together continuity, distinctiveness, and a visual identity that stands out in a saturated “pretty floral” market.

RetailBoss

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since
2011
Audience
50 Million+
Coverage
Global Markets
Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Beauty

Recommended Articles

RetailBoss Daily

Sign up for RetailBoss Daily Newsletter

Start the day with the retail news, exclusive context, and key industry events that matter—delivered directly to your inbox.

RETAILBOSS DISCOVERY

What are you looking for?

Search the stories, companies and ideas shaping retail.

Start exploring

Esc to close · Tab to navigateOpen full results →