CHANEL’s Métiers D’art 2026 Campaign Turns New York Into a Playground For Matthieu Blazy’s Many Heroines

A new chapter under Matthieu Blazy Since 2002, Métiers d’art has been CHANEL’s annual rendezvous with the Maisons d’art: a collection designed to foreground the embroidery, feathers, jewelry, pleating, shoes and hats produced by its specialist ateliers.

For 2026, Matthieu Blazy signs his first Métiers d’art collection for the House, and the campaign is the public face of that handover.

Blazy’s stated starting point is the idea that “fashion allows you to be whoever you want to be… almost a sense of inventing your own superpowers,” linking directly back to Gabrielle Chanel’s belief in clothes as tools of freedom and self‑invention.

That mindset shapes both the silhouettes and the way the campaign is cast and shot: the collection is less about a single “CHANEL woman” and more about many personas sharing the same city…