Tod’s Group has selected ESW as its global e commerce partner to fast track cross border growth, adding 50 plus new markets without building new operational infrastructure and taking its direct to consumer offer to over 80 international markets for Tod’s, Roger Vivier, Hogan and Fay. The strategy turns cross border complexity into a competitive advantage, while keeping each brand’s identity intact.
What the Tod’s ESW partnership does
According to ESW’s announcement, the company becomes the end to end international operations partner for Tod’s Group’s cross border ecommerce. The rollout:
- Covers all four brandsin the group (Tod’s, Roger Vivier, Hogan, Fay).
- Extends direct to consumer service to customers in more than 80 marketsworldwide (around 50 additional markets).
Crucially, this happens without Tod’s needing to build new warehouses or local entities, because ESW plugs its services into the Group’s existing ecommerce architecture.
“Composable” setup: four brands, one backbone
ESW highlights its “composable” architecture as a key reason Tod’s chose it. That means the platform is modular, letting the Group:
- Activate all four brands simultaneouslyacross markets.
- Preserve each label’s DNA– tone of voice, merchandising, pricing and UX – while using a shared technology and operations layer.
For customers, this translates into:
- Consistent brand experiences globally, adapted only where needed (language, currency, payments, duties).
- A direct brand relationship online, rather than having to rely on wholesalers or local resellers.
What ESW handles behind the scenes
ESW’s role is to absorb the complexity that usually comes with international ecommerce, going beyond standard plug and play solutions. Across 200 plus markets, ESW can manage:
- Localized checkout(languages, currencies) and local payment methods.
- Duties and taxescalculation, collection and presentation (including duty paid pricing where appropriate).
- Regulatory and customs compliancefor each market.
- International shipping and returns, integrated into Tod’s existing systems.
This removes a major operational burden from Tod’s teams and reduces time and risk when entering new markets.
What Tod’s Group says
Maria Grazia Pierazzoli, Group Chief Commercial Officer at Tod’s Group, explains that as a company with deep roots in Italian craftsmanship and a strong retail/wholesale footprint in key markets, the Group is now focused on extending access to its brands beyond its core regions. She notes that:
- This expansion marks a global milestone, placing Tod’s brands among the few luxury players offering such wide ecommerce coverage.
- Customers in the new markets will benefit from local currency checkout, direct brand presence online and a globally consistent digital experiencefor each brand.
In other words, the goal is not just shipping internationally, but truly entering these markets as digital first class citizens.
What ESW says
Eric Eichmann, ESW’s CEO, frames the company’s mission clearly:
Tod’s Group has built exceptional brands with clear international recognition. Our role is to absorb the complexity needed to bring these brands to market duties, compliance, localization, logistics so their teams can stay focused on growth and brand experience.
This aligns with ESW’s broader positioning as a global ecommerce platform for enterprise brands, already active in over 200 markets and integrated with ecosystems like Shopify to support scalable, localized DTC.
Why this is strategically important for Tod’s
The move comes as luxury ecommerce and cross border demand continue to grow. For Tod’s Group, the partnership with ESW offers:
- Speed:Rolling out to 50 new markets alone would take years of legal, tax, logistics and payments work; with ESW, time to market is dramatically shorter.
- Control:More DTC markets mean less dependence on wholesale and marketplaces, and more control over pricing, assortment and storytelling.
- Improved economics:Better optimisation of local pricing, duties and shipping costs can support margins on international sales.
For customers, the difference is tangible: transparent prices, familiar payment methods, tracked delivery and customer service aligned with European luxury standards, even in markets where Tod’s previously had little or no direct presence.
