Tod’s Group has selected ESW as its global e commerce partner to fast track cross border growth, adding 50 plus new markets without building new operational infrastructure and taking its direct to consumer offer to over 80 international markets for Tod’s, Roger Vivier, Hogan and Fay. The strategy turns cross border complexity into a competitive advantage, while keeping each brand’s identity intact.
What the Tod’s ESW partnership does
According to ESW’s announcement, the company becomes the end to end international operations partner for Tod’s Group’s cross border ecommerce. The rollout:
- Covers all four brandsin the group (Tod’s, Roger Vivier, Hogan, Fay).
- Extends direct to consumer service to customers in more than 80 marketsworldwide (around 50 additional markets).
Crucially, this happens without Tod’s needing to build new warehouses or local entities, because ESW plugs its services into the Group’s existing ecommerce architecture.
“Composable” setup: four brands, one backbone
ESW highlights its…
“composable” architecture as a key reason Tod’s chose it. That means the platform is modular, letting the Group: Activate all four brands simultaneouslyacross markets. Preserve each label’s DNA– tone of voice, merchandising, pricing and UX – while using a shared technology and operations layer.
For customers, this translates into: Consistent brand experiences globally, adapted only where needed (language, currency, payments, duties). A direct brand relationship online, rather than having to rely on wholesalers or local resellers.
What ESW handles behind the scenes ESW’s role is to absorb the complexity that usually comes with international ecommerce, going beyond standard plug and play solutions. Across 200 plus markets, ESW can manage: Localized checkout(languages, currencies) and local payment methods.
Duties and taxescalculation, collection and presentation (including duty paid pricing where appropriate). Regulatory and customs compliancefor each market. International shipping and returns, integrated into Tod’s existing systems…
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