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Muitomas Turns Milan’s Piazza Gae Aulenti Into a Rubik’s Cube Pop Up

Piazza Gae Aulenti hosts an engaging Rubik's Cube pop-up, featuring a full collection and exclusive yellow capsule.

Published: May 25, 2026 8:59 AM

By Alyssa Jade Mann

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Muitomas Turns Milan’s Piazza Gae Aulenti Into a Rubik’s Cube Pop Up

Muitomas has turned Piazza Gae Aulenti in Milan’s Porta Nuova into a colourful micro‑universe from 18–31 May, with a 20 sqm pop up that uses a Rubik’s Cube concept, giveaways and a viral “Magic Credit Card Wand” to turn product discovery into play. Managed end to end by Pardgroup, the activation is designed to move people from simple visibility to hands on engagement with the brand’s full range, including an exclusive yellow capsule.

A Rubik’s Cube inspired pop up in Piazza Gae Aulenti The Muitomas pop up sits right in the heart of Piazza Gae Aulenti, one of Milan’s most high traffic, design driven squares in the Porta Nuova district.

Over 20 sqm, the space is structured like a three dimensional Rubik’s Cube, with modular displays and coloured blocks that echo the puzzle’s endless possible combinations.

Porta Nuova’s official event page describes it as a space where visitors can “discover the infinite possibilities and combinations of objects you can find,” tapping into Muitomas’ mix and match approach to accessories and small goods. The cube metaphor neatly mirrors the brand’s focus on customisation and self expression.

Full collection plus an exclusive yellow capsule Inside the cube, Muitomas showcases its full collection, with special focus on an exclusive yellow capsule developed just for this Milan stop…

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Muitomas Turns Milan’s Piazza Gae Aulenti Into a Rubik’s Cube Pop Up

Piazza Gae Aulenti hosts an engaging Rubik's Cube pop-up, featuring a full collection and exclusive yellow capsule.

Unlock the rest of this story

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