Revolutionary wellness brand, Nakey, behind Muff Masque™, unveils its newest collection with two new mask formulas, The Juicer and The Rehabber, as well as a first-of-its-kind genital examination mirror aka The G.E.M.™ With the expanded line, Nakey continues to fill the white space within the sexual wellness industry, helping people discover their own path to sexual freedom with their products and content.
Nakey’s threesome of Muff Masques and The G.E.M. are now available online at www.wearenakey.com and via national retailers including Nordstrom, Revolve, Free People and Urban Outfitters beginning February 1st.
Using “nature to nurture the lips below your hips”, Nakey first introduced its game-changing Muff Masque with The Sootherin 2020. Infused with plant-based ingredients and backed by dermatologists and gynecologists, the Muff Masque works to combat redness, inflammation and irritation often caused by grooming or intimacy. Having pubic hair means, much like the scalp, the vulvar skin can get dry and irritated. Shaving or waxing – aka shaxing – the follicles can make them clogged and inflamed. Incorporating a Muff Masque into a routine will leave ‘down there’ feeling rejuvenated, hydrated, and celebrated!
Nakey’s collection of Muff Masques, sold individually ($14) or in 3-pack ($36) and 5-pack ($62) bundles, are always free of any added synthetic preservatives, parabens, sulfates, dyes, and fragrance. Find your perfect mask match with Nakey’s new online quiz.
“Innovation is part of our ethos,” states Nakey co-founder Shawna Watterson. “Our Muff Masques are a first of their kind and now, so is the mirror. The G.E.M., which has been in development for over a year, compliments each of our masks while further promoting our interest in being a brand for everyone.”
Serving as a perfect accessory to Nakey’s collection of masques, The G.E.M. ($24) is a handheld, easy-to-use genital examination mirror to better experience and understand our most intimate areas. No more crab-walking, reverse scooting, or hanging upside down to get a look down there. The mirror was created to better check your haircut, monitor health, easy pre- and post-natal personal check-ins, or simply for feeling yourself.
“Our transparent and bold approach to our brand is aimed at normalizing topics around sex and sexuality that are historically avoided. While the industry trends toward discretion we will continue to do the opposite,” comments Nakey co-founder Hannah Rose. “Feminine sexual wellness is just our first stop. We are excited to continue to innovate non-binary products this year, beginning with the mirror.”
Nakey quickly gained popularity for its unique product, innovative marketing, and refreshing approach, shifting the conversation from sexual wellness to sexual freedom. Now, with its Nakey Times platform which lives on its website, the brand continues to push original content that makes you think by introducing a variety of regular columns about sexuality and more for your gems & jewels. Join Nakey on the journey to discover the true definition of sexual freedom, in a new space, and a new way.
Nakey cares about your privates and the planet and is a proud member of 1% for the Planet. All products are fully compostable and biodegradable. For more information about Nakey, including a full list of ingredients, please visit wearenakey.com.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.