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JCPenney Launches Private Label Brand, Black History Month collection developed in house by BIPOC designers

JC Penney unveils today Hope & Wonder™, a private label brand of apparel for everyone in the family as well as gifts, accessories, and home products designed to commemorate moments that matter.

The Hope & Wonder assortment brings delight to festive holidays like Valentine’s Day, St. Patrick’s Day, Easter, Independence Day, Halloween, Hanukkah, and Christmas while also honoring cultural observances with philanthropy-driven capsule collections that support the important work of nonprofit partners.


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