In a recent development, SHEIN, the global integrated online marketplace for fashion, beauty, and lifestyle products, has called upon the U.S. retail industry to collaborate on proposing a new framework for Section 321 of the Tariff Act of 1930, also known as the “de minimis” exemption. This call to action was made in a letter addressed to the American Apparel & Footwear Association (AAFA) by SHEIN’s Executive Vice Chairman, Donald Tang.
Tang said: “The de minimis exemption needs a complete makeover to create a level playing field for all retailers. At the same time, American consumers deserve to know that the products they purchase are authentic and ethically produced. We believe de minimis reform can and should achieve both. We welcome the opportunity for constructive engagement with the industry, Congress, and the Biden Administration to determine the specific reforms needed.”
SHEIN believes that reforming the de minimis policy can achieve both these objectives – fostering fair competition among retailers and enhancing consumer transparency. The company is open to engaging constructively with the industry, Congress, and the Biden Administration to determine the specific reforms needed.
SHEIN, headquartered in Singapore, is a leading player in the global retail market, offering a wide range of products from its own brand as well as from a global network of sellers. The company has been leveraging its industry-leading on-demand production methodology since 2012 to make fast fashion accessible online from anywhere in the world.