Nike Opens a New Flagship Store in Amstelveen as Stadshart Continues Its Transformation

Nike has officially opened its new store at Stadshart Amstelveen, located at Rembrandtweg 37 in Amstelveen, Noord-Holland. The store opened on April 2, 2026, as part of the ongoing redevelopment of the Rembrandtweg area within the shopping center, and joins a wave of new retail arrivals that are reshaping one of the Netherlands’ most established regional shopping destinations.

Part of a Major Retail Redevelopment

The Nike opening is one of several high profile launches tied to Stadshart Amstelveen‘s broader transformation. The new Nike flagship spans 710 square meters and sits in the newly developed section of the center along Rembrandtweg, opposite UNIQLO. Other brands arriving as part of the same redevelopment phase include Intertoys XL, which opened a 948 square meter store on March 28, and Rituals, which is relocating to a larger 400 square meter boutique within the center.

A Partnered Store Format

The Amstelveen location operates as a…