Amouage has installed an immersive caterpillar activation at Muscat International Airport to promote Love Hibiscus, the latest addition to its Secret Garden Collection, taking the fragrance from Oman to the rest of the world through the airport’s duty free retail environment. The activation builds on Amouage’s history of creating experiential campaigns at its flagship Muscat airport location.
Love Hibiscus Launch
Created by perfumer Jérome Epinette, Love Hibiscus was launched in March 2026 as the fifth fragrance in the Secret Garden Collection. The perfume pairs the tart, berry like, herbaceous notes of hibiscus, a flower prominently featured in the Omani landscape, with a Salted Caramel accord inspired by sugar coated palmiers from Chief Creative Officer Renaud Salmon’s childhood.
Renaud Salmon said, “Living in Oman, I am fortunate to be surrounded by a beautiful range of flowers. One of the most commonly-seen blooms here are Hibiscus, with their unmistakable, brightly-coloured, almost crepe…
paper-like petals. It occurred to me that as they’re such a prominent part of the Omani landscape, they ought to be invited into our Secret Garden… It was clear to me that the Hibiscus element of the perfume would have to be absolutely uncompromising.
It would have to encompass all the facets – including the more challenging ones – that make the smell of the flower special and unique.
By extension, I also realised that the perfume’s gourmand note would have to be equally assertive.” Fragrance Composition The perfume ingeniously presents both key ideas in parallel from the start.
The hibiscus note is unmistakable, tart, berry like, herbaceous, and slightly earthy, while the Salted Caramel accord is sweet, buttery, creamy, and appetizingly caramelized. Passion Fruit bridges the gap with a sharp facet connecting to hibiscus and a sweeter aspect linking to the caramel accord…
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.