Timberland hosted a craft workshop during Milan Design Week 2026 at Orefici11, its concept store in the heart of Milan, in collaboration with artist by.sangi on Friday, April 25, 2026. The event was part of a larger Boat Shoes takeover celebrating the brand’s Spring/Summer 2026 campaign.
Milan Design Week Activation
Timberland took over Milan for Design Week with a Boat Shoes focused experience running from April 21 to 24, 2026, at its Orefici11 store, in collaboration with Mathilde Bakery. The activation celebrated the brand’s iconic Authentic Boat Shoe, which was featured in a nautical themed Spring/Summer 2026 campaign shot by the sea in a multi generational setting. The craft workshop with by.sangi took place on the final Friday of the activation.
Orefici11 Concept Store
Orefici11 is an innovative retail space spanning over 2,000 square meters in the heart of Milan, where digital and physical experiences come together. The store is dedicated to Timberland, The North Face, and Napapijri, creating a modern shopping experience designed to adapt to consumer needs. Located at Via Orefici 11, the space serves as a hub for brand activations and community events.
Boat Shoes Campaign
Timberland went nautical for its Spring/Summer 2026 campaign, with the Authentic Boat Shoe featured prominently across marketing materials and in store displays. The classic boat shoe design features a leather upper and durable rubber sole, positioned as a summer 2026 trend. The activation aligned with broader Milan Design Week 2026 programming, which drew 500,000 visitors to the city, including 300,000 industry insiders from 188 countries.
Craft and Community Focus
The workshop with by.sangi emphasized Timberland’s commitment to craft, a value the brand has championed since 1973. The collaboration brought together materials, process, and purpose in an intimate setting that allowed guests to engage with artisanship firsthand. The event reflected the brand’s strategy of creating experiential retail moments that blend product storytelling with community engagement.
