BeautyFashion

L’OCCITANE au Brésil Drew 7500 Visitors to Its São Paulo Pop Up in Just Nine Days

L'OCCITANE au Brésil has created one of its most immersive brand experiences with a pop up activation at Shopping Eldorado, one of São Paulo's largest shopping malls, inspired by its bestselling Compotas Corporais (body compotes) line.

Published: Apr 28, 2026 12:15 PM Updated: Jun 8, 2026 1:43 AM

By Jeanel Alvarado

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L’OCCITANE au Brésil Drew 7500 Visitors to Its São Paulo Pop Up in Just Nine Days

Credit: L'OCCITANE au Brésil/ Linkedin

L’OCCITANE au Brésil has created one of its most immersive brand experiences with a pop up activation at Shopping Eldorado, one of São Paulo’s largest shopping malls, inspired by its bestselling Compotas Corporais (body compotes) line. The activation ran for nine days between April 21 and April 29, 2026, welcoming more than 7,500 visitors.

Immersive Experience Visitors were taken on a sensorial journey featuring multiple interactive elements designed to showcase the brand’s body care range.

The activation included a prize wall where guests threw balls to win gifts ranging from samples to full size products, and a body cream station featuring all five body compotes to explore textures and discover the range up close.

The Pomegranate, Romeo and Juliet, Brigadeiro, Acerola, and Jenipá flavors were available for hands on testing. Interactive Elements A dedicated body splash area allowed visitors to experience the fragrances directly on their skin.

Every visitor left with a discount voucher, samples, and a heart shaped cotton candy branded with the L’OCCITANE au Brésil logo, with prizes redeemable in store to drive footfall directly to the brand’s boutique within the same mall…

L'OCCITANE au Brésil Creates Immersive Compotas Corporais Experience

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L’OCCITANE au Brésil Drew 7500 Visitors to Its São Paulo Pop Up in Just Nine Days

L'OCCITANE au Brésil has created one of its most immersive brand experiences with a pop up activation at Shopping Eldorado, one of São Paulo's largest shopping malls, inspired by its bestselling Compotas Corporais (body compotes) line.

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