L’OCCITANE au Brésil has created one of its most immersive brand experiences with a pop up activation at Shopping Eldorado, one of São Paulo’s largest shopping malls, inspired by its bestselling Compotas Corporais (body compotes) line. The activation ran for nine days between April 21 and April 29, 2026, welcoming more than 7,500 visitors.
Immersive Experience
Visitors were taken on a sensorial journey featuring multiple interactive elements designed to showcase the brand’s body care range. The activation included a prize wall where guests threw balls to win gifts ranging from samples to full size products, and a body cream station featuring all five body compotes to explore textures and discover the range up close. The Pomegranate, Romeo and Juliet, Brigadeiro, Acerola, and Jenipá flavors were available for hands on testing.
Interactive Elements
A dedicated body splash area allowed visitors to experience the fragrances directly on their skin. Every visitor left with a discount voucher, samples, and a heart shaped cotton candy branded with the L’OCCITANE au Brésil logo, with prizes redeemable in store to drive footfall directly to the brand’s boutique within the same mall. The activation generated strong organic content across TikTok and Instagram, amplifying brand visibility through user generated posts.
Brand Growth
The pop up is part of L’OCCITANE au Brésil’s broader expansion strategy in Brazil. The brand has been experiencing accelerated growth in the country, with significant investments in experiential retail to increase visibility and sales. L’OCCITANE Group, the parent company, achieved B Corp certification in 2023 and is preparing for recertification in 2026 under new global standards.
Retail Innovation
The Shopping Eldorado activation follows L’OCCITANE au Brésil’s strategy of creating immersive, Instagrammable experiences that connect consumers with the brand’s Brazilian inspired formulations and fragrances. The brand is also planning international expansion into Latin America in 2026, building on its strong performance in Brazil.
