Superdry to close eight UK franchise stores

Superdry retail strategy to cut business costs The closures are part of a broader strategy by Superdry to streamline operations and cut costs. However, it’s important to note that these closures are not directly related to the company’s cost-cutting measures revealed earlier in 2023.

Instead, they are the result of a decision made by the franchisee who operates these stores under license from Superdry. Five of the stores slated for closure have already shut their doors since May. These include locations in Stoke On Trent, Ipswich, Luton, Telford, and Lincoln.

The Bury St Edmunds store is currently in the process of closing, while the remaining two locations have yet to be disclosed. Despite these closures, Superdry remains resilient. The company has seen a resurgence in popularity among the TikTok generation, with items such as parachute pants and Afghan coats driving strong demand.

This has helped the company bounce back from a loss of almost £37m a year before, posting pre-tax profits of £18m and a nearly 10% increase in sales to £610m in the year to 30 April. Superdry operates all over the world Superdry operates through 740 branded stores in 61 countries worldwide, including…