Missguided

AnalysisFAQ

From Bedroom Launch to Who Owns Missguided Now and the Wild Ride That Got It There

Tiktokers Say These Shein Dupes Are Like Love Shack Fancy, House of CB, Zara
Shopping

Tiktokers Say These Shein Dupes Are Like Love Shack Fancy, House of CB & Zara

Shein owns Missguided
Fashion

Shein buys Missguided from Frasers Group

Retail

Missguided will not refund customers, administration confirm, but will rehire CEO

Retail

Missguided shuts down website leaving customers without orders and returns

EcommerceFashion

Missguided Collapses Owing Millions, Suppliers Blame Reckless Owner